Interested in how we design at Uber? Read this article I recently published. A snippet...
Take a moment and think about your last transportation experience. Were you in a car, on the bus, riding the train or taking a subway? Did you walk, bike, skateboard? How many people did you come into contact with? How did you experience your surroundings? What was the weather like? Was that trip stressful? How much did it cost?
Now think of the last time you visited a different city or country. How were your transportation experiences different from back home?
Travel can be easy or hard, comfortable or confusing. And that’s because regardless of the way you travel or where you do it, the way you feel when you travel — your experience of it — is always inherently physical, cultural, and emotional. It’s contextual and complex.
Our goal at Uber is to interact with this complexity to facilitate worldwide transportation experiences reliably and well. We want to save people time and money, offer them a sense of calm, and, ideally, evoke a sense of joy. To accomplish this, we must think — and design — far beyond the screen.
Read the entire article on Medium.
In June I spoke at IXDC 2016 in Beijing. IXDC is the largest conference focused on digital and interaction design in China. As with all my experiences in China over the last year, it was wonderful, full of new experiences. Fortunately for me, Beijing was lovely the entire week I was there. Blue skies for days, a rarity for the heavily polluted city. Now that Uber is no longer in China, I hope that Didi helps to reduce congestion across China's megacities. See video of the talk here.
Created with Sculpey, from the mind of Axel. When he learned how to roll spikes, his imagination took off.
Decent detail in the face. Hope my body isn't truly funnel-shaped, and I just don't see it.
Ani wrote my name tonight. For the first time.
In which Ani describes the relationship between Rad School and Job School. I wouldn't mind attending.
Layers and layers.
Grandma Holly's friend who made my perfume.
Great article by @kevinmccull about the design thinking trend, its promise and failures, and requirements for design leadership success in business environments.
For all its failings, Design Thinking uncovered real opportunities for design managers aiming to play a more strategic role in business. The problem stemmed from a naive combination of overreach and a lack of ambition to learn.