Interested in how we design at Uber? Read this article I recently published. A snippet...
Take a moment and think about your last transportation experience. Were you in a car, on the bus, riding the train or taking a subway? Did you walk, bike, skateboard? How many people did you come into contact with? How did you experience your surroundings? What was the weather like? Was that trip stressful? How much did it cost?
Now think of the last time you visited a different city or country. How were your transportation experiences different from back home?
Travel can be easy or hard, comfortable or confusing. And that’s because regardless of the way you travel or where you do it, the way you feel when you travel — your experience of it — is always inherently physical, cultural, and emotional. It’s contextual and complex.
Our goal at Uber is to interact with this complexity to facilitate worldwide transportation experiences reliably and well. We want to save people time and money, offer them a sense of calm, and, ideally, evoke a sense of joy. To accomplish this, we must think — and design — far beyond the screen.
Read the entire article on Medium.