Speaking

I share why I joined Nubank—the mission of simplifying financial lives across Latin America. I discuss observing how Nubank uses Slack, my threefold motivation for the role, and how design can empower people through simplified experiences.

Exploring the three pillars of great software—utility, usability, and craft—I argue that craft is often undervalued because it's harder to quantify. I break down the dimensions of craft (visual design, interaction, motion, sound, writing) and share strategies for empowering engineers to own craft alongside designers.

Walking through Slack's lifecycle—startup to IPO to Salesforce acquisition—I share insights on organizational and personal productivity. I distinguish between value (working on important things) and efficiency (doing them well), exploring how companies maintain alignment across growth.

I discuss how Slack empowers engineers to independently identify and implement craft improvements, the evolution of AI in enterprise software, and how product teams should position themselves strategically amid rapid technological change.

As organizations scale, misalignment creeps in and decision-making slows. I share Slack's product principles framework—including 'Don't make me think,' 'Be a great host,' and 'Prototype the path'—showing how clear principles help teams make independent decisions that preserve customer love.

Drawing parallels to my experience moving Adobe from Creative Suite to Creative Cloud, I explain how subscription models unlock better UX by removing the pressure for flagship features. I then detail how Slack approached its biggest redesign, balancing evolution with familiarity.

I contrast 'designing for scale' (the Google/Uber approach: useful, usable, delightful utilities) with 'designing for love' (the Airbnb approach: personalized, emotional experiences). Creating products people love requires focusing on one person first, then scaling—doing things that don't scale.