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Writing

Essays on design leadership, systems thinking, and building organizations where great design is the default.

Illustration for The Five Dimensions of Craft
·8 min read

The Five Dimensions of Craft

The timeless principles that separate products people use from products people love

Illustration for Taste Is What Doesn't Change
·8 min read

Taste Is What Doesn't Change

When any tool can build anything, judgment becomes the only scarce resource

·12 min read

The Dimensions of Loveable Products

Utility, usability, and craft, and why you need all three

Illustration for The Greatest Time to be a Creative
·10 min read

The Greatest Time to be a Creative

I built a parametric ceramics design platform without learning a single 3D modeling tool

Illustration for The Design Paradox
·10 min read

The Design Paradox

Design jobs are flat. The design process is "dead." So why does design matter more than ever?

Illustration for How I AI (v1)
·12 min read

How I AI (v1)

How I'm integrating AI into leadership, design, and everyday creation

Illustration for Embracing AI-First Design
·10 min read

Embracing AI-First Design

What changes, what stays the same, and where designers should focus

Illustration for Strategy, Systems, Craft
·9 min read

Strategy, Systems, Craft

The three-legged stool of design maturity

Illustration for Design the System
·8 min read

Design the System

Why I see my job as designing the system that designs everything else

·6 min read

Five Months at Nubank

Building something truly different in structure, ambition, and how we actually work

Illustration for Plan Your Career in 8 Easy Steps
·8 min read

Plan Your Career in 8 Easy Steps

Taking command of your professional journey with intention and foresight

Illustration for Having a Perspective
·6 min read

Having a Perspective

Maintaining creative prowess even when it's hectic