Nubank
2025 — PresentChief Design Officer. Leading design for the world's largest digital bank, serving 100+ million customers across Latin America, and soon globally.
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I'm Ethan Eismann
Design leader focused on craft, systems, and building products people love.
The Journey
Slack
2020 — 2025Senior Vice President of Design. Oversaw products that transformed how millions collaborate and work. Led the design organization through Salesforce acquisition and platform evolution.
Airbnb
2018 — 2020Head of Design. Directed creative efforts around the platform's core homesharing operations, shaping experiences for hosts and travelers worldwide.
Uber
2015 — 2018Director of Design. Led a team of 180+ designers, researchers, and creatives. Shaped the future of global transportation across rider, driver, and eater experiences.
Led Commerce UX. Designed Android Pay, Google Wallet, and Google Trips — products that reimagined digital payments and travel planning.
Adobe
2004 — 2013Nine years building the foundation. Started as an intern, grew into design leadership. Worked on Creative Cloud, Digital Imaging, and the AIR platform. Learned the craft through rigorous critique.
Speaking
A Modern Definition of Design Craft
A deep dive into what craft means in software design and how to cultivate it across organizations.
Prototyping the Path: How Slack Builds Product with Customer Love
How Slack uses product principles to build software that customers love.
Designing for Love at Airbnb
What it means to design products that people truly love rather than just use.
Philosophy
“We are all peers before the object. After all the leading, managing, mentoring, and road-block clearing — the ultimate goal is to make the world a better place through the things we design.”
About me
I'm Chief Design Officer at Nubank, leading design for 100+ million customers. Over two decades at Adobe, Google, Uber, Airbnb, and Slack, I've focused on combining craft, systems, and strategy. Outside work, I'm a father of two, ceramicist, and beekeeper—passions that balance technology with patience and care.
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